Our contribution
Sustainability in three dimensions
The incomparable nature of the Alps is what makes our summer and winter sports region so unique and special. We live from and with nature, so it is in our own interest to preserve our magnificent landscape.
Sustainability is therefore a central guideline for our actions and decisions. In addition to ecological sustainability, the focus is also on social and economic sustainability.
And: Our guests can also contribute! By visiting us as a nearby area rather than driving further distances - and, ideally, by traveling to us by public transport.
Connected to the mountains, committed to nature
Connected to the mountains, committed to nature
Ecological sustainability
Our aim is to preserve the natural beauty of the mountains. Slopes and hiking trails play an important guiding role. This creates clearly separated, large-scale protected areas for animals and plants.
In cooperation with the alpine farmers, we take care of the alpine pastures and landscape. Animal and plant species often settle more frequently in areas around ski resorts because they find optimal living conditions thanks to landscape management.
Not to be underestimated: We keep the mountains clean and dispose of any garbage left behind.
Mountain experience and enjoyment of nature for everyone
Mountain experience and enjoyment of nature for everyone
Social sustainability.
We want to make nature accessible to our guests and thus contribute to their physical and mental health. The corona pandemic has shown how important small breaks from everyday life are - especially for children and young people. Cable cars also enable people with health restrictions, senior citizens and children to enjoy relaxing mountain experiences.
Skiing or snowboarding is suitable for all ages and the whole family. It's easy to motivate children and young people to leave their screens and get out into the fresh air in winter!
Revitalizing, promoting and supporting the region
Revitalizing, promoting and supporting the region
Economic sustainability.
Mountain railroads increase the economic power of a region, make it more attractive to tourists and prevent emigration or long commuting times to work. In many areas, they have secured the existence of regional companies and the standard of living of the local population for decades.
The value creation factor of German cable cars is 5.3 - i.e. one job at the cable car secures around 5 jobs in the region. (Source: VDS)
As a company that pays income tax, the cable car is a central component of the municipality's income.
Your questions - our answers
How much of the Alps are used as ski slopes?
How are new lifts or similar projects monitored?
Can't you do without snowmaking?
Does artificial snow harm nature?
Using the cable car or lifts for hiking or skiing is an expensive pleasure for families - how do you justify the prices?
However, if you compare the prices with other leisure activities, they are quickly put into perspective: a family day ski pass costs around 120 euros - but you can use all the lifts and slopes to your heart's content all day long. An amusement park is considerably more expensive!